About Us

Founded in 2009, Lead2Revenue (L2R) is a professional sales development firm that helps technology companies reach their sales goals faster by providing clients more selling opportunities. We enable sales professionals to spend more time speaking to, and meeting with decision-level contacts. 


For more than a decade, L2R has assessed, planned, developed, and executed custom in/outbound lead generation and market development programs for companies such as BWise (acquired by NASDAQ), Model N (IPO 2013), Parsable, Vivisimo (acquired by IBM) and dozens more. By leveraging our proprietary blend of best practices, we work in close collaboration with sales and marketing leadership team members to create and execute a workable, repeatable, and scalable sales pipeline optimization program enabling more business wins, with limited risk, limited investment.

Core Values

Be Hungry.

Be Hungry.

Be Hungry.

We believe in more doing, more learning, more responsibility, next steps, and next opportunities.  Keep moving forward.  

Be Humble.

Be Hungry.

Be Hungry.

We believe in pointing out the contributions of others, sharing credit, emphasizing team, and defining success collectively.  

Be Smart.

Be Hungry.

Be Authentic.

We believe in common sense, awareness, and the ability to know what is happening by asking good questions, listening, and staying engaged.  

Be Authentic.

Be Trustworthy.

Be Authentic.

We believe that every team member has something genuine to contribute.  Connecting ideas and people is the start of innovation.  

Be Direct.

Be Trustworthy.

Be Trustworthy.

We believe that it is not what is said as much as how you say it that makes the difference.  Say it straight, simple, and with a smile.

Be Trustworthy.

Be Trustworthy.

Be Trustworthy.

We believe in creating better connections with people by being dependable, reliable, and trustworthy.

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